Nippon Research Center provides a variety of scheduled, panel, and
syndicated research services for cost-effective market information.
Scheduled Research Services
NRC regularly conducts omnibus surveys as an extremely economical
way to reach a broad market or to ask only a few questions.
NOS
- National Individuals Omnibus Survey Japan's only national,
in-person monthly omnibus survey. Every month we interview a random
sample of 1,200 individuals aged 15 to 79 that is representative
of every region and city size in Japan. All types of questions and
stimulus materials can be included in the interview.
NRC Nationwide Omnibus 2010
Method: self-administered questionnaires (distributed to the respondents’ homes and collected by NRC interviewers). However, face-to-face interviews are conducted when required, e.g. to measure unaided awareness of the brand names.
Survey area: nationwide
Sample: nationally representative 1,200 aged 15-79 years (randomly selected from housing map database)
Sampling method: multi-stratified two stages (region and city size) random
Sampling: 200 sampling points.
Schedule for 2010:
Wave
Deadline for Questions*
Fieldwork
Data Delivery*
January
December 22
January 6 - 18
January 29
February
January 27
February 3 - 15
February 26
March
February 24
March 3 - 15
March 29
April
March 24
March 31 -
April 12
April 23
May
April 21
May 6 - 18
May 28
June
May 26
June 2 - 14
June 25
July
June 23
June 30 -
July 12
July 26
August
July 21
July 28 -
August 9
August 25
September
August 25
September
1 - 13
September 29
October
September 29
October 6 - 18
October 29
November
October 27
November
4 - 16
November 30
December
November 24
December
1 - 13
December 24
Standard breakdowns: region, city-size, gender, age, occupation, household income, age by gender
Prices:
180,000 yen per question for up to five precoded questions
150,000 yen per question from sixth to tenth precoded questions
130,000 yen per question from eleventh precoded questions
220,000 yen per open-ended questions
Data format: ASCII or Excel or cross tabulations
*The deadline for questions and data delivery dates allow for translation. Requests for changes in the data format can be accommodated but require extra time and are chargeable.
For more information, please click contact-us
NAOS
- Nippon Research Center Automobile Owners Omnibus Survey This semi-annual omnibus
survey samples 1,200 automobile owners, representing all regions
of the country.
Panel Research Services
NRC operates several e-media
panels that offer the cost-effectiveness of pre-recruited respondents
and the flexibility to create custom research.
CyberPanel One of the first panels
of Internet users in Japan, CyberPanel includes 270 thousands of
motivated members and is continuing to grow. Its size makes it suitable
not only for Internet-related research, but also for products and
services widely distributed through traditional channels.
Utilizing the interactive nature of the Internet, NRC has developed
several qualitative-style research methods for use with our CyberPanel.