The 21st century is a time of rapid and dynamic change in consumer behavior and the structure of the Japanese market. In times like these, marketers need to recognize the signs of change quickly and respond with appropriate marketing activities.

In 1960, twenty major Japanese companies funded a joint venture to establish Nippon Research Center (NRC), a full-service marketing research agency engaging in consumer marketing and consultation, as well as academic and public opinion poll.

Ever since, for more than half a century, we have developed into a strong company that provides optimal research and analysis solutions to our clients, in a speedy manner, covering a wide range of methodologies. For example, we have one of the largest forces of professional field interviewers for face-to-face interviews in Japan.
NRC assigns high priority to personal information security as well as reliable, high quality data collection and processing. We hold ISO9001 and ISO20252 certifications as guarantees of our quality. We have extensive experience in global research as the sole Japanese member of the WIN/Gallup International Association, a group with the independent research companies covering over 70 countries worldwide.

Our employees are dedicated to serve you as your best marketing partner in Japan, providing optimal research solutions to meet all your marketing research needs.