Omnibus Survey

Nippon Research Center provides a variety of scheduled, panel, and syndicated research services for cost-effective market information.

Scheduled Research Services

NRC regularly conducts omnibus surveys as an extremely economical way to reach a broad market or to ask only a few questions.

Home visit, placement questionnaire methodology to hear from all kinds of people

Interviewers visit respondent homes and invite them to participate in the survey, without using any research panels. This enables us to ascertain the attitudes and habits of the general public, including people who don't use the Internet or register with research panels.

Population-representative, area-adjusted survey data

Survey data is adjusted to be representative of the national population in terms of age, gender, regional city size, etc., to ensure the data is well-balanced and representative.

History of more than 50 years

Over the past 50 years, NRC has conducted this survey regularly.
NOS is suitable for use in chronological surveys and tracking surveys.

Cost-effective service

Multiple clients share the cost of conducting the survey, therefore the data cost of each client is set effectively. The participation from just one question is appreciated.

Panel Research Services

NRC operates several e-media panels that offer the cost-effectiveness of pre-recruited respondents and the flexibility to create custom research.


One of the largest panel of Internet users in Japan, NETWORK PANEL includes 3.0 million of motivated members and is continuing to grow. Its size makes it suitable not only for Internet-related research, but also for products and services widely distributed through traditional channels.

Utilizing the interactive nature of the Internet, NRC has developed several qualitative-style research methods for use with our NETWORK PANEL.